Soft Toy Designs has been providing service to the toy industry for over 25 years. From realistic plush animals to animated stars like the Smurfs, our skill and creativity will bring your project to life. We specialize in design, pattern making, and plush toy prototypes for custom stuffed animals, puppets, and doll clothing, including both licensed and realistic characters. If your product is made of fabric, we can bring it to life for you.
We provide first rate plush toy design, pattern making, and prototype development for established toy industry companies, as well as independent inventors. Soft Toy Designs delivers high quality products with an exceptional attention to detail. All work is performed in the United States. From initial concept through pattern making, prototype construction, & final approval of the manufacturer’s product, we make your product a reality.
Diane Wooldridge has been designing and making toys since childhood. She loves the challenge of creating three dimensional toys from fabric, thread, and fluff. Diane began her career at Dakin, Inc. and later went on to establish Soft Toy Designs. A few highlights: Creating clothing for the Spice Girls Fashion Dolls with the incredible team at Galoob Toys, spending 3 intense days at Images in Motion making clothing for the Being John Malkovich marionettes, and collaborating with designer Gayle Middleton on the Vamplets.