Soft Toy Designs
Plush Toy Prototypes & Patterns

About Us

Professional Quality Custom Plush Toys

Soft Toy Designs has been providing service to the toy industry for over 20 years. From realistic plush animals to animated stars like the Smurfs, our skill and creativity will bring your project to life. We specialize in design, pattern making, and plush toy prototypes for custom stuffed animals, puppets, and doll clothing, including both licensed and realistic characters. If your product is made of fabric, we can bring it to life for you.

Expert Plush Toy Prototype Development

We provide first rate plush toy design, pattern making, and prototype development for established toy industry companies, as well as independent inventors. Soft Toy Designs delivers high quality products with an exceptional attention to detail. From initial concept through pattern making, prototype construction, & final approval of the manufacturer’s product, we make your product a reality.  



Plush Toy Design: Our Happy Customers


  • The Bridge Direct
  • LeapFrog Enterprises
  • Hasbro, Inc.
  • Folkmanis Puppets
  • TeeTurtle
  • Vamplets, LLC
  • Pound Puppies, Inc.
  • Jakks Pacific
  • Beverly Hills Teddy Bear Co.
  • Spin Master Ltd.
  • Hit Entertainment
  • Images in Motion
  • Hot Buttered Elves
  • Wild Planet Toys
  • Play Along Toys
  • Hair Fairy Bedding Co.
  • Galoob Toys
  • OddzOn Products

About Our Plush Toy Designer

Making toys is the best job; I get to create a little joy everyday.

Diane Wooldridge has been designing and making toys since childhood. She loves the challenge of creating three dimensional toys from fabric, thread, and fluff. Diane began her career at Dakin, Inc. and later went on to establish Soft Toy Designs. A few highlights: Creating clothing for the Spice Girls Fashion Dolls with the incredible team at Galoob Toys, spending 3 intense days at Images in Motion making clothing for the Being John Malkovich marionettes, and collaborating with designer Gayle Middleton on the Vamplets.